In today's world where it's hard for someone to walk an inch in someone else's shoes, let alone a mile, podcasts are an effective way for people to understand each other more, understand each other's experiences, and understand each other's businesses. 

Here are some ways podcasting can help you grow your business: 

1. Effective communication (both internal and external)

It allows people to have long conversations and share a lot of information, stories, and experiences. The healthier corporations have used podcasts to combat communication issues and make sure all of their employees feel valued. They know what's going on and what the plan is. They’re aware of what the leader is thinking and feeling. It humanizes the CEO that they may never meet.  

2. Trust

It creates a deep connection between the podcast host and the podcast listener because listeners listen to you all the time. So you get to develop your expertise and authority in your field. 

3. Referral marketing on a grand scale

Since you’re developing a relationship that builds trust with your listeners, people are going to be referring back to you.