You Are The Brand by Mike Kim lays out “the 8-step blueprint to showcase your unique expertise and build a highly profitable, personally fulfilling business.” 

These eight steps are powerful and effective. They have helped me tremendously throughout my own entrepreneurial journey.

But what does You Are The Brand have to do with creating an Encore Career? As it turns out, a lot. 

In my coaching programs, I help you start your journey to having an Encore Career. Specifically, I teach you the why and what. You Are The Brand fills in the gaps by explaining how to do this Encore Career thing. It also helps you understand the when and who of running your own business.

Over at Creating Your Encore Career, I explained a little bit more about what You Are The Brand is all about and why it is so beneficial to your Encore Career. 

Unique Value Proposition

First of all, You Are The Brand helps you build the stage or platform for the people who need you but can’t find you. 

To make this happen, you must clearly define your unique value proposition and offer. There are a lot of people in the world who will work for $1/day to “help anybody with anything.” This is not the way to build a successful Encore Career. 

Instead, you need a unique selling point, something that makes you, you. You need to understand your ideal client’s “3 am problem.” What’s keeping them awake at night? That forms your unique value proposition. 

Why YATB Over Another Program?

You Are The Brand is extremely effective. It has helped me with every area of creating my Encore Career and working on my business. 

On top of this, it is very versatile. It can apply in many arenas including:

• Marketing

• Ministry

• Finance

• Non-Profits

I will soon be offering openings in my Encore Career group coaching program where we will go over topics just like this. This program will enable you and a peer group to launch and develop your own Encore Careers. Follow along to stay updated and sign up!