LYNN FRIESTH

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#115: Going Digital with Ernie Svenson

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Today we are talking with Ernie Svenson. I met Ernie at a conference and have always been intrigued by how he developed his new business. He used to practice law the “traditional way,” handling complex business litigation cases. This meant he juggled countless boxes of paper organized by many team members. 

He did this until he learned how to create a 100% paperless, highly automated law practice. This was a law practice that was financially rewarding and personally fulfilling. There was low overhead, low stress, and more freedom.

Now, Ernie helps lawyers who want to do the same for their practices. He found getting new clients easy and inexpensive; his main marketing tool was a simple website that cost less than $100. Additionally, because his overhead was ridiculously low, he was able to earn a good living without working crazy hours. Today we are talking with Ernie all about how he actually did this.

We'll dive deeper into these concepts:

  •  Why working on your mindset is a critical first step.

  • Why you need to consider your business to be a knowledge factory.

  • Why being able to document your processes is critical to working with a team.

  • Why you shouldn’t chase technology changes.

Now, for some action steps:

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I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.

— Lynn

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