Whether you’re leading a manufacturing business or you’re a silver entrepreneur, it’s important to be clear on who you’re selling your products, services, or ideas to – literally. You can’t sell to just anyone and everyone. In the end, organizations don’t buy from you, but people do. 

Today, I’m going to discuss some simple steps to help you create your customer avatar as well as a quick review of value propositions. By having a clear picture of who your ideal customer is, it will be much easier for you to define your value proposition as they’re both interwoven. 

We'll dive deeper into these concepts:

• In review: Developing Your Value Proposition

• The 5 elements in creating your customer avatar:

  • Goals and Values

  • Sources of Information

  • Demographic Information

  • Challenges and Pain Points

  • Objections and Roles

• Building multiple avatars 

Now, for some action steps:

• Revisit our previous episode on Value Proposition: https://www.lynnfriesth.com/podcast1/21 

• Download the free worksheet: Three Steps You Need for a More Productive Workday

Resources:

How to Make a Customer Avatar in Five Easy Steps: https://www.digitalmarketer.com/blog/customer-avatar-worksheet/

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I thank you so much for being here and I’ll see ya next time on Leading the Factory Forward.

— Lynn