Duane Zingale has made an interesting pivot in his life. He went from working in ministry to working in marketing. In making this transition, he looked deep inside his own life to build his understanding of how he wanted to do marketing.
Duane thinks in terms of movements and transformation. Marketing is not just about selling to him. As he works with and helps his clients market themselves, he brings them into something deeper: viewing marketing as a relationship.
In this episode, Duane joins us to talk more about this philosophy. He helps us understand some of the ways we can transform our mindset on marketing as well as some concrete steps that we can start taking today to improve our marketing. Throughout this process, we will transform our Encore Careers. Tune in to get started.
We'll dive deeper into these concepts:
How Duane pivoted his life’s work from ministry to marketing
How he developed his marketing skills
How he brings empathy to marketing
Why marketing is not just automation
Why we should each seek to lead our own movement and how that connects to marketing
Duane’s LISTEN framework
How to build relationships through marketing and then funnel those relationships into automation
How working with small audiences can be rewarding
First steps for new entrepreneurs
Why you should just start even if you’re not perfect yet
Now, for some action steps:
Visit Duane’s website: https://www.duanezingale.com/show
Check out Marketing Your Movement: marketingyourmovement.com
Download the LISTEN Framework: listenframework.com
Download the free worksheet: Three Steps You Need for a More Productive Workday
Connect with Me:
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I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.
— Lynn
