Whether you’re leading a manufacturing business or you’re a silver entrepreneur, it’s important to be clear on who you’re selling your products, services, or ideas to – literally. You can’t sell to just anyone and everyone. In the end, organizations don’t buy from you, but people do.
Today, I’m going to discuss some simple steps to help you create your customer avatar as well as a quick review of value propositions. By having a clear picture of who your ideal customer is, it will be much easier for you to define your value proposition as they’re both interwoven.
We'll dive deeper into these concepts:
In review: Developing Your Value Proposition
The 5 elements in creating your customer avatar:
Goals and Values
Sources of Information
Demographic Information
Challenges and Pain Points
Objections and Roles
Building multiple avatars
Now, for some action steps:
Revisit our previous episode on Value Proposition: https://www.lynnfriesth.com/podcast1/21
Download the free worksheet: Three Steps You Need for a More Productive Workday
Resources:
How to Make a Customer Avatar in Five Easy Steps: https://www.digitalmarketer.com/blog/customer-avatar-worksheet/
Connect with Me:
Please leave a Rating and Review:
Since this podcast is new, I’m asking for Apple Podcasts reviews. Reviews help others discover and learn what Leading the Factory Forward is all about.
If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just fill in your information below to download it.
I thank you so much for being here and I’ll see ya next time on Leading the Factory Forward.
— Lynn
