Discovering and Defining Your Ideal Client in Your Encore Career

As a seasoned professional transitioning into an encore career, you possess a wealth of knowledge and experience. This phase of your career isn’t just a continuation; it’s an opportunity for reinvention, for focusing on what truly matters to you, and for doing work that’s aligned with your values. However, one of the crucial steps in a successful transition is identifying your ideal client. Knowing who you want to serve will guide your business decisions, improve your marketing efforts, and ensure that your services resonate deeply with those who need them most. Here’s a step-by-step guide to discovering and defining your ideal client in your encore career.

Reflect on Your Experiences and Passions

Your unique journey has equipped you with specialized skills and insights. Reflect on your past roles, projects, and passions. What did you enjoy the most? Who benefited the most from your expertise? For instance, if you’ve spent decades in corporate finance but found joy in mentoring young professionals, you might find fulfillment in coaching mid-career professionals looking to advance.

At LynnFriesth.com, I’ve discovered that aligning my services with my core passions not only brings personal satisfaction but also attracts clients who resonate with my values. This phase is about blending your expertise with what genuinely excites you.

Consider the Challenges You Want to Solve

What pressing issues are you most passionate about addressing? Maybe you thrive in helping individuals manage major life transitions, or perhaps you’re skilled in guiding businesses through financial turbulence. Understanding the problems and challenges you’re best equipped to solve will clarify who your ideal clients are. For example, if you’re passionate about helping retirees transition smoothly into this new chapter, your ideal clients might be individuals aged 55+ who are navigating the transition to retirement (that one sounds perfect to me wink, wink).

Define Demographic and Psychographic Characteristics

Start by detailing basic demographic information: age, gender, occupation, education level, and geographic location. However, defining your ideal client isn’t just about demographics; consider psychographics as well: their values, interests, lifestyle, and challenges. A holistic understanding of these characteristics will help you tailor your approach effectively.

For example, if you’re providing career transition coaching, your ideal clients might be seasoned professionals in their 50s and 60s who value lifelong learning and personal development, but are unsure of how to navigate their next career step. Sound familiar?

Develop Client Personas

A client persona is a semi-fictional representation of your ideal client based on market research and real data. Creating detailed personas can humanize your target audience and provide clarity. For instance, you might create a persona named “John,” a 60-year-old former executive who values flexibility, is interested in consulting, and is seeking to balance professional work with personal hobbies.

Here’s a basic template: - Name: John - Age: 60 - Occupation: Former Corporate Executive - Values: Flexibility, Work-Life Balance, Continuous Learning - Challenges: Transitioning to Consulting, Finding New Opportunities, Navigating Work-Life Balance

Engage in Conversations and Gather Feedback

Understanding your ideal client can be significantly enhanced through direct conversations. Engage with your existing network, join online forums, and participate in community events related to your field. Ask questions to unearth their biggest struggles, desires, and motivations. This direct feedback is invaluable and can offer insights that data alone cannot.

When I first transitioned into my encore career, I spent time conversing with peers and potential clients to truly understand their concerns and aspirations. This helped refine my offerings and clarified my messaging.

Test and Refine Your Assumptions

Launching your encore career may require some trial and error. Test your client personas by marketing your services to these profiles and observe the responses. Are they engaging with your content? Are they responding to your offers? Use metrics and feedback to tweak your approach and refine your understanding of your ideal client.

Create Targeted Messaging

Once you’ve identified and refined your ideal client profiles, develop targeted messaging that speaks directly to their needs and desires. Your communication should convey empathy, understanding, and a clear solution to their problems. Whether it’s through blog posts, social media, or direct communications, your messaging should resonate deeply with your ideal clients.

For instance, your blog posts can address common concerns your target demographic faces, such as “How to Transition to a Consulting Career After Retirement” or “Balancing Personal Passions with Professional Work in Your 60s.”

Discovering and defining your ideal client is a dynamic process. It involves introspection, research, and ongoing refinement. In your encore career, this clarity will not only attract the right clients but also ensure that your work remains fulfilling and impactful. At LynnFriesth.com, my mission is to empower seasoned professionals like you to navigate this journey with confidence and precision. Remember, the world still needs the wisdom and expertise you have to offer. By focusing on who you can best serve, you’ll create a career that’s not only successful but also deeply meaningful.

I know this might sound like a lot to digest, but Im here to help. Book a call with me and we’ll get you all sorted out on where and how to get started.

How Your Intelligence Changes in Your Encore Career

Imagine embarking on a new career chapter, one that leverages a lifetime of wisdom and experience. In his book Strength to Strength, Arthur Brooks reveals how transitioning from fluid to crystallized intelligence can transform retirement into a period of profound growth and fulfillment.

As we transition through different stages of our lives, our mental and emotional capacities evolve. When we reach the age traditionally associated with retirement, we are presented with unique opportunities for growth and learning. Arthur Brooks, in his insightful book Strength to Strength, delves into this subject by introducing the concepts of fluid and crystallized intelligence, explaining how they interplay as we age, especially when embarking on an encore career.

Understanding Fluid vs. Crystallized Intelligence

Fluid intelligence is the ability to reason quickly and think abstractly. It’s the mental capacity to solve novel problems, independent of any knowledge from the past. This type of intelligence typically peaks in a person’s 20s or 30s. Crystallized intelligence, on the other hand, is gleaned from accumulated life experiences and education. It encompasses our verbal skills, accumulated knowledge, and the ability to utilize all the information and skills we have gathered over time. Unlike fluid intelligence, crystallized intelligence can grow stronger as you age, ideally placing those in their post-retirement years in a perfect position to capitalize on it.

Transitioning from Fluid to Crystallized Intelligence

Brooks’s book is particularly useful for those contemplating or beginning an encore career—a career chapter that occurs post-mainstream career or after retirement. He emphasizes the necessity of recognizing the natural decline of fluid intelligence, advising a graceful acceptance rather than a futile struggle against this inevitable change. Instead of viewing this shift as a decline in capability, Brooks suggests embracing the growth of your crystallized intelligence. This shift allows leveraging a lifetime of learning and experience.

From Competition to Contribution

One fundamental change that Brooks advocates for in later life is the shift from competition to contribution. The competitive fire might propel one’s early career but transitioning to a focus on mentoring, teaching, and sharing wisdom can provide deeper satisfaction and purpose later in life. This perspective is not about stepping back but rather shifting focus to where your strengths now lie—using your crystallized intelligence.

Cultivating Happiness in Your Encore Career

Brooks also outlines strategies to cultivate happiness and fulfillment as you transition to an encore career. He stresses the importance of maintaining a spirit of service. By continuing to contribute to society—whether through work, community service, or mentoring—you engage in meaningful activities that reinforce your sense of self-worth and purpose.

Investing in relationships is another crucial strategy outlined by Brooks. Personal connections can become even more significant as we age, providing emotional support, opportunities for collaboration, and the simple joys that come from shared experiences.

Finally, embracing new challenges is essential for personal and professional growth. Such challenges keep the mind active and can help in continuing the development of both types of intelligence, ensuring that one remains engaged with the world.

Avoiding the Traps of Comparison and Complacency

An important aspect that Brooks touches upon is the tendency to compare oneself to others and hold onto past successes. Such comparisons can be detrimental, leading to dissatisfaction and a lack of fulfillment. Each individual’s journey is unique, and in the later stages of your career, it becomes crucial to focus on personal growth rather than external validation.

Furthermore, clinging to past successes might prevent you from exploring new opportunities that could further enrich your life. Brooks recommends fostering an openness to new experiences and a willingness to continue learning, which doesn’t just boost your crystallized intelligence but also feeds your soul.

Final Thoughts

In your encore career, you are given a second chance to redefine success on your own terms by harnessing the power of your crystallized intelligence. This stage can be one of the most productive and fulfilling periods of your life if approached with the right mindset. By focusing on contribution, nurturing relationships, embracing new challenges, and continuously growing, your encore career can be a profound testament to the cumulative wisdom you’ve garnered throughout your life.

Arthur Brooks’s Strength to Strength offers a roadmap that empowers those embarking on their encore careers to navigate this transition successfully. This phase of life doesn’t have to be about winding down but rather about tapping into a deeper vein of meaning and purpose that only a rich store of crystallized intelligence can offer.

If you're interested in working together and want to develop your Strength to Strength, please book a call and let's chat.

The Power of Valuable Relationships in Starting Your Encore Career

As we journey into the exciting phase of an encore career, the terrain ahead is unfamiliar and often fraught with unique challenges that individual effort alone cannot solve. This is precisely where the concept of Who Not How, introduced by Dan Sullivan and Benjamin Hardy, becomes a significant beacon of strategy and approach. In this realm of rediscovery and professional rebirth, understanding the crucial role of relationships is not just beneficial; it’s indispensable.

Transitioning into an encore career means more than just changing jobs. It’s about redefining oneself and aligning with purposes and passions that may have been sidelined in earlier career stages. Here, the stakes are not just about achievement, but about finding fulfillment and making meaningful contributions. Therefore, the focus shifts sharply from the solitary pursuit of goals to the strategic building of alliances.

Why Relationships Matter

In Who Not How, the authors challenge the age-old belief that personal effort is the primary path to achieving one’s goals. They argue persuasively for a paradigm shift towards identifying and collaborating with the right people who can handle specific tasks with expertise. For someone stepping into an encore career, this approach is not just a shortcut to efficiency but a robust strategy for enhancing effectiveness and scope of impact.

1. Leveraging Expertise: At this career juncture, time is incredibly valuable. By building relationships with skilled individuals, one can leverage their expertise to accomplish more, often beyond the perceived limits of one’s direct capability. This leverage is pivotal in accelerating career transition and grasping opportunities with a higher complexity that require specialized knowledge.

2. Expanding Horizons: Solid professional relationships open up new horizons. They provide insights into industries, processes, and innovations that remain outside one’s immediate knowledge realm. This expansion is crucial during an encore career as it often involves venturing into either new fields or deeper, unexplored layers of familiar terrains.

3. Shared Effort, Multiplied Success: Collaborations multiply potential for success. When individuals share a vision and contribute mutually towards common goals, the resultant synergy can surpass individual efforts significantly. This shared journey not only smoothes out many operational hurdles but also enriches the experience with diverse perspectives and ideas.

Building the Right Relationships

Understanding why relationships matter is a start, but knowing how to build and nurture these relationships is where the real work begins. Based on the strategies suggested in Who Not How, here’s how you can start:

• Identify the ‘Whos’: In building your encore career, identify roles that need expertise you either don’t possess or prefer not to develop. Look for individuals or communities with these skills. Networking events, online platforms, and even old business contacts can serve as valuable resources.

• Recruitment and Collaboration: Once identified, the challenge is to engage these ‘Whos’. Clear communication of your vision and the mutual benefits of the collaboration is essential. Be transparent about expectations and be open to what these potential partners can bring to the table.

• Foster Mutual Growth: True partnership thrives on mutual growth. Ensure that your collaborations offer reciprocal value. This could be in the form of shared profits, enhanced skills, or expanded networks. The goal is to make the relationship beneficial enough to sustain long-term engagement.

• Maintain Relationships: Finally, like any valuable asset, relationships need maintenance. Regular check-ins, appreciation for work done, and ongoing support for partners’ ventures are practices that keep the professional bond strong and productive.

Transitioning into an encore career offers a significant opportunity to redesign one’s professional life. It’s an exciting journey that blends the wisdom of past experiences with the zeal for new ventures. Such a journey, though, is not meant to be walked alone. By embracing the strategy of Who Not How, retirees stepping into new career phases can unlock potentials previously unimaginable, turn visions into tangible successes, and perhaps most importantly, journey through this phase not as isolated professionals but as integral parts of a thriving, supportive network. Let your encore career be not just a testimony of personal resilience but a beacon of collaborative success.

Embracing the Encore: Why Creating an Encore Career After 60 is a Game-Changer

The notion of retirement is undergoing a significant transformation. Gone are the days when retiring meant permanently stepping away from all forms of employment to live a life of leisure. Today, more individuals are choosing to extend their professional lives well into their 60s and beyond. But why this shift? Chris Farrell’s book, Unretirement, sheds light on why embracing an encore career post-60 can be not just beneficial, but essential.

1. Economic Contribution of Older Adults

Traditionally, older adults have been viewed as dependents rather than contributors. However, as Farrell points out, this is a myth that needs debunking. Individuals over 60 bring a wealth of experience and wisdom that can significantly benefit the economy. Their participation in the workforce can boost productivity and bring diverse perspectives that enhance problem-solving and creativity in professional environments.

2. Financial Necessity

For many, the decision to continue working past retirement age is driven by financial necessity. With increasing life expectancy, the financial demands of supporting a longer retirement phase can be challenging. An encore career provides not just a steady income but also helps in maintaining financial independence and security.

3. Desire for Engagement and Purpose

Work provides more than just economic benefits; it offers a sense of purpose and fulfillment. Continuing to work or volunteering in a field you are passionate about can enrich your life immensely, keeping you mentally and physically active. Engaging in meaningful work can help maintain identity, self-confidence, and personal fulfillment.

4. Health and Well-being Benefits

There is substantial evidence suggesting that staying active through work or other pursuits leads to improved health and prolonged mental acuity. According to Farrell, work can also provide a social outlet, helping to combat loneliness and depression, which are common concerns among retirees. The structure and routine that work offers can contribute to better physical and mental health outcomes.

5. Opportunities in the Gig Economy

The rise of the gig economy and flexible work arrangements has opened new doors for seniors who wish to continue working without committing to a full-time job. Opportunities such as freelancing, consulting, or part-time jobs provide the flexibility to work at one’s own pace and according to personal schedules, making it easier for older adults to balance work with other life commitments.

6. Learning and Growth

Farrell emphasizes the importance of lifelong learning and staying abreast of new technologies and skills. Many seniors find joy in learning new skills that not only make them more competitive in the job market but also enrich their personal lives. With numerous resources available, such as online courses and workshops tailored for older adults, the opportunity for growth is limitless.

7. Policy and Workplace Adaptations

There is a growing need for policies and business practices that support seniors in the workforce. This includes creating age-friendly work environments and offering training programs tailored to older employees. Businesses that adapt to accommodate the aging population will benefit from the reliability, loyalty, and expertise of older workers while supporting a more inclusive and diverse workforce.

Conclusion: The Road Ahead

Creating an encore career after 60 is more than a financial necessity; it is an opportunity for personal growth, social engagement, and active participation in society. As explained in “Unretirement,” by continuing to work, seniors can enjoy a healthier, more fulfilling, and financially stable life.

So, if you find yourself contemplating life after the conventional retirement age, consider the possibilities that an encore career offers. It could be not just a means to an end but a rewarding continuation of your life’s work, filled with freedom, flexibility, and fulfillment. Embrace this opportunity to redefine retirement on your terms and make your golden years truly shine.

Let’s work together? Book a call with me here!

Embracing an Unretired Life: Repurposing Yourself for an Encore Career

At sixty-five, I closed the door a thirty-year career, but instead of retreating to a life of leisure, I opened a new chapter as a Transitional Coach. My wife joked that I hadn’t retired but repurposed myself. Reflecting on my journey, I smile at the thought of my ongoing adventure. It's been a transformative nine years since I embraced the entrepreneurial spirit, weathering its challenges and victories. More importantly, I have been a pillar of support for my family and a guiding light for many, helping people transition into fulfilling encore careers.

In Mark Walton's enlightening book, Unretired, the concept of retirement is thoroughly reimagined. Walton challenges the age-old notion that retirement marks the end of active professional life, presenting it instead as a commencement—a promising start to a chapter brimming with personal growth, learning, and societal contribution. Through riveting stories and practical advice, Walton’s book serves as a compelling manifesto for those yearning to redefine their later years.

Retirement is often clouded by myths of lost identity and fears of irrelevance, but Walton debunks these through inspiring examples that showcase the growth and opportunities that await. His book dismantles the traditional view of retirement, encouraging a shift towards a life of rediscovery and meaningful engagement.

One of the most profound lessons from Unretired is the art of reinvention.

Walton provides a roadmap for readers to evaluate their passions, skills, and values. This self-reflection fuels a vision for a post-retirement life that is not only rewarding but also true to one’s deepest values. Whether it's volunteering, starting a new business, or pursuing artistic endeavors, the possibilities are limitless.

Walton doesn’t shy away from the practicalities of navigating this transition. He covers essential topics such as financial planning and maintaining health, ensuring that readers are prepared to enjoy their new lifestyle sustainably. His comprehensive approach includes real-life case studies of those who have successfully stepped into their next acts, enriching their lives and their communities.

However, embracing a new phase of life comes with its set of challenges. Walton offers strategies for overcoming these obstacles, emphasizing resilience and adaptability.

He encourages readers to view setbacks not as failures but as vital learning steps on the journey to personal growth and success.

A particularly compelling aspect of Unretired is its focus on the societal impact of an active older generation. Walton illustrates how retirees can significantly contribute to society—through mentoring, community service, or advocating for causes they are passionate about. This not only enriches their lives but also the lives of others around them, creating a ripple effect of positive change.

So, why consider an encore career? The reasons are as varied as the individuals themselves. For many, it’s about fulfilling a lifelong passion that was set aside in the pursuit of a career or raising a family. For others, it’s about giving back, leveraging decades of experience to benefit others. Whatever your motivation, the journey towards an unretired life promises to be a fulfilling one.

Are you ready to redefine what retirement means for you? Are you eager to explore new possibilities and make your golden years truly golden? If so, consider booking a call with Lynn. With his expertise, you can navigate the path to repurposing your life with confidence. Together, you can craft a personalized plan that aligns with your passions and skills, ensuring your next chapter is as vibrant and impactful as the ones that preceded it.

Remember, retirement isn't the end of the road; it's merely a new beginning. Let Lynn guide you through this exciting transition. By reaching out, you're not just planning for the future; you're taking the first step towards a dynamic and fulfilling encore career. Book your call with Lynn today and start transforming your tomorrow.

Embracing Slow Productivity for a Successful and Fulfilling Encore Career

As I sit here, reflecting on the myriad of experiences that have painted the canvas of my life, I can't help but feel a sense of excitement for what the next chapter holds. You see, stepping into an encore career is like embarking on a grand adventure, one that promises not just new challenges but also immense satisfaction and fulfillment. And if there's one guiding principle that I've come to embrace in this journey, it's the concept of slow productivity.

The idea, though it might seem counterintuitive in today's fast-paced world, isn't about reducing our work output but about enhancing the quality of what we do and how we do it. Cal Newport, a thought leader in this arena, has shed light on the importance of focusing on a few essential tasks, fostering an environment conducive to deep work, and minimizing distractions to elevate our productivity. By adopting these practices, we position ourselves to thrive in our encore careers, ensuring they are not only successful but also deeply rewarding.

Prioritizing Essential Tasks

At the heart of slow productivity is the notion that "less is more." In our encore careers, this means honing in on tasks that yield the greatest impact. The allure of multitasking and spreading ourselves thin across numerous projects is a mirage that often leads to burnout rather than accomplishment. Instead, identifying and dedicating ourselves to a handful of priorities can lead to profound satisfaction and notable achievements.

In my own coaching practice, for instance, I've learned to concentrate on client consultations, crafting insightful content, and pursuing professional development. This focused approach not only ensures that I deliver exceptional value to those I serve but also fosters my growth as an individual and a professional.

Creating a Deep Work Environment

Achieving meaningful work requires undivided attention and a space that nurtures concentration. Deep work, a term popularized by Newport, is about immersing ourselves in tasks that demand cognitive effort without succumbing to distractions. This might involve strategies such as time blocking to reserve specific slots for focused work, establishing clear boundaries with our loved ones to protect our work time, and curtailing the habitual scroll through social media.

Scheduling Downtime and Embracing Rest

Integral to the philosophy of slow productivity is the recognition of rest as a cornerstone of sustained performance and creativity. It's crucial to carve out time for relaxation and pursuits that rejuvenate our minds and spirits. Whether it's through reading, strolling in nature, meditation, or indulging in a hobby, these moments of repose are not just beneficial for our well-being; they are essential.

Fostering a Growth Mindset

A growth mindset, the belief in the potential for development and learning through perseverance and effort, is vital in our encore careers. This perspective encourages us to seek out new knowledge, reflect on our experiences, and welcome feedback as opportunities for advancement. Viewing challenges as stepping stones rather than obstacles can profoundly influence our journey, propelling us toward our goals with resilience and adaptability.

Cultivating Meaningful Relationships

No career, encore or otherwise, thrives in isolation. The relationships we nurture play a pivotal role in our success and fulfillment. Surrounding ourselves with individuals who share our aspirations and values opens doors to new opportunities, insights, and support networks. By engaging in community events, joining forums, and seeking mentorship, we lay the groundwork for a thriving professional ecosystem.

In closing, the path to a successful and fulfilling encore career is paved with intentionality. By embracing the principles of slow productivity—prioritizing what truly matters, fostering deep work, valuing rest, cultivating a growth mindset, and building meaningful connections—we set the stage for a chapter of life that's not only productive but also enriching and enjoyable. Let us step into this adventure with open hearts and minds, ready to embrace all the possibilities it holds. Visit LynnFriesth.com for more insights and guidance on navigating your encore career with purpose, freedom, and flexibility. Together, let's craft a narrative of success, grounded in the principles of slow productivity.

If you’re thinking about starting an Encore Career and aren’t sure what the transition will look and feel like, book a quick call with me to learn more.

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