Especially when you’re Creating Your Encore Career, scaling a business can still be very challenging.
Ann Carden, business consultant, and marketing and sales strategist, shares some strategies to help you scale your business. Ann works with professional service entrepreneurs, coaches, consultants, or small business folks who really want to grow, but want to do it with high profitability. Ann helps people work at the top part of the market, bringing in the best customers at the highest fees.
Ann explains the four buckets of her services:
Revenue model – What are they going to sell? How is that going to be packaged and priced?
Marketing positioning – Position yourself as the expert, build the brand, and then be seen as credible and the expert that you are. Then figure out your ideal clients, where they are, and how to reach them. Have a clear marketing strategy to help you get to where you want to go.
Sales process – Streamline and simplify your sales process. If your marketing is done, it influences the buyer anyway, so you don't have to be great at sales if your marketing is done right because it's doing the heavy lifting for your sales.
Scaling – How are you going to build out and do it in a way that still gives you a life that you love? Where can you implement things like automation, systematizing a team, and adding new partnerships and affiliate partners?
The Concept of Impact Pricing
Price according to the value you can bring to your clients and it will make you look like you're good at what you do.
If it’s free, nobody values it. But if they've got to make an investment, then all of a sudden, they're a whole lot more engaged, and you can help them just so much more.
Factors to help you scale your business:
Have a small team that can help you continue to bring clients. Have a marketing system you can use to feed information to people whether it’s a webinar, a live workshop, or a simple phone call.
Offer a suite of products while still staying in your zone of genius.
Automation - Have your sales system really streamlined and dialed in.
Partnership - Think of partnerships that can feed your business or where you can build out other income streams without you having to do the work.
At the end of the day, you have to do the fundamentals of your business. Know how to market and what's going to bring in leads that you want, and how to sell, run your money, and build the right team that can help you.
You don't have to do everything in the marketing of your business. You just have to know what you're trying to get those things to accomplish and make sure you have the right pieces in place so that they're working.
