Your Message Matters is a book written by Jonathan Milligan where he laid out the plan to rise above the noise and build your business.
The Messenger Manifesto
Sometimes, you could be doing the hard work but you're not necessarily always seeing results. To help keep you motivated, think of creating a messenger manifesto to help you set your day up for success.
Example of a Messenger Manifesto:
"As I begin my day, I will choose to work from a place of mission and not fear, service and not greed, humility, and not pride. I choose today to offer hope to the discouraged, purpose to the doubting, and direction to the confused. May this be my vision as I work today to build a business."
Even though there's no mention of profit, you have to start at the right place – solving problems for people and serving people. Your message comes down to purpose, people, and passion.
The 4 Keystone Habits of Marketing Your Message
Create - where you provide free content.
Capture - creating content gives you an opportunity to capture that audience into a lead.
Compile - where you, as a guide, as a subject matter expert, you package your knowledge and experience into products and services.
Connect - this is the traffic part. How do you get people to pay attention to you?
The 3 Main Parts of the Book
Living your message - moving people from discouragement to hope
Educating heads - moving people from doubt to confidence
Empowering hands - moving people from delay to action.
